Posts tagged as:

b2b marketing

Do You Make These 7 Common Marketing Mistakes?

by Nicky on February 4, 2009

in Marketing, advertising

Marketing is essential – if you don’t let your market know how you can help them, you’re doing them a disservice. Most businesses get that they need to tell people about about their services. The problem is they go about it with a product- focused approach – which then pops up in all their advertising, marketing and communication and makes prospects yawn and ask “so what?” (Or, “So what’s in it for me?”).

Tagged as: b2b copywriting, b2b marketing, compelling offer, Marketing, socialmedia copywriting

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Are You Prepared to Win? 5 Ways to Find Out More About your Prospects

by Nicky on October 15, 2008

in Selling Tips

To really engage with your prospects you have to know all about their business. The same holds true for a copywriter.
I’ve lost count of the number of times I’ve met with people I’ve arranged to meet, who start off with “tell me something about your business…”
Here’s the thing.
If you want to sell a prospect on anything, don’t [...]

Tagged as: b2b marketing, customer experience, customers, making sales, Marketing, sales preparation, Selling Tips

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The “Conflicting” Needs of B2B Prospects….

by Nicky on October 8, 2008

in Copywriting

And why you must address them.
In B2C copywriting it’s important to appeal to the consumer’s needs. Since we are all consumers, it’s not too hard to identify those needs – by and large we all have a need for acceptance, security, love and money. Making that emotional contact is key to making the sale.
In B2B copywriting you must still connect [...]

Tagged as: b2b copywriting, b2b marketing, business needs, business to business

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