Posts tagged as:

B2B

Using Twitter @replies for Research

by Nicky on June 30, 2009

in Social Media Marketing, Tools

I came across this very interesting post on using Twitter for research. I’m always being asked about the ways companies can use Twitter and one of the ways I suggest is by:
1. tracking and listening to what your public is saying and
2. listening to what the competition is saying
So here is an even more practical example for businesses, courtesy of…

Tagged as: @replies, B2B, business needs of socialmedia, socialmedia, Twitter, twitter research

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Improving Sales Productivity and Collaboration with Social Media – Laggards Steps to Success

by Nicky on June 9, 2009

in Social Media Marketing

Whether a company wants to go from Laggard to industry Average or from Industry Average to to Best-in-Class there are three key actions they can take to improve sales performance with Social Media. Aberdeen Group’s Research, based on asking companies what they have done, are doing, or plan to do in the future gives some excellent pointers.

Tagged as: B2B, collaboration, enterprise socialmedia, sales, sales 2.0, socialmedia for b2b

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Social Media for Knowledge Management and Sales: Fast Facts

by Nicky on June 4, 2009

in B2B, Social Media Marketing, Tools

Before I discuss how Industry Laggards can take to improve their sales performance, productivity and knowledge-sharing with Social Media I thought I’d share some Fast Facts from the Aberdeen Group Report on Social Media for Knowledge Management and Sales Collaboration.

Tagged as: B2B, collaboration, enterprises, leads, salespeople, socialmedia, wiki

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