Best-in-class companies were more likely than the other two groups to incorporate social media tools into the sales department. Not necessarily for directly closing leads, but certainly for supporting the sales process, for collaboration and for knowledge transfer. According to Aberdeen Group 59% of Best-in-Class companies thought integrating social media solution within sales was a top priority compared to 35% of others.
Tagged as:
B2B,
sales,
socialmedia,
socialmedia marketing
There’s a saying that if you’re not moving forward, you’re actually moving backwards. Standing still isn’t an option. The saying came to mind today while I wondered why business to business marketers are still dragging their feet when it comes to Social Media Marketing.
Tagged as:
B2B,
btob marketing,
business to business,
Social Media Marketing,
socialmedia
Quite by surprise today, something I’ve been mulling over was made very clear.
And that is, for all the zeal and sometimes almost evangelical fervour around Social Media (and believe me, just like the Beatles song, I AM a believer) much of the argument for the social media message is completely missing the mark when it [...]
Tagged as:
B2B,
business,
enterprise social media,
increasing revenue,
research,
Social Media,
Social Media Marketing,
Social Media Networking,
social networking,
strategy
