My take on Copywriting,Technology and Social Media.
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For many companies the words Web 2.0, or Social Media conjures up images to do with technology and new systems. Often with the thoughts of new technology comes the fear, within businesses, that they lack the understanding of this “New Technology” or that it’s the preserve of teenagers and “the younger generation.”
This thinking can be [...]
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Unless you’ve been living under a rock for the past few months you’re very well aware of the state of the economy. The news media are in their element. You can’t move without the news of doom and gloom being blasted from every corner of the world it seems. Fear and panic seem to reign [...]
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In this article I’m using the term Marketing generally, however I’m going to focus, for the most part on copywriting for the B2B (Business to Business) market.
With the intense activity around Social Media and Social Media Marketing one thing is has become clear.
Much of it is directed at B2C or Business to Consumer market with [...]
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