Don’t underestimate the level of commitment a blog requires. It’s easy enough to set up a blog and get started blogging. It’s much harder to keep going and for a blog to come into its own, you HAVE to keep it well-fed and happy. Consistently. Blogs need fresh, relevant content – and lots of it. On the plus side, Google loves them. That’s good for your organic traffic. However you may find yourself struggling to keep up with a seemingly insatiable content-hogging blog.
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If you’re looking for inspiration for a different way of doing things… or perhaps just a few new ideas, one of the best places to look is outside your industry. My example comes from the music industry – Coldplay.com. Even though I intended to write this post a couple in December, the fact that Coldplay have been nominated for 7 Grammys tells me I’d better get a move on and write it.
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