Some time back I write an article asking this very question. At the time I had a website and was just starting a blog. Knowing that my website wouldn’t be changing that often and that I enjoyed writing about things besides copywriting my view was that, as a business you should have a website and [...]
Tagged as:
blogging,
seo,
Social Media Marketing,
website content
Southwest Airlines has been held up as being one of the poster companies for using social media. They are mentioned in most case studies to prove that “social media works for companies.” And not that it doesn’t work, it’s just that it can backfire royally if companies fail to remember it isn’t a get out of jail free card for basic customer care and you can’t use it effectively for CMA (Cover My Ass-ing) because people know the difference.
Tagged as:
blogging,
companies and social media,
kevin smith,
Social Media,
southwest airlines,
thatkevinsmith,
Twitter
