My take on Copywriting,Technology and Social Media.
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Lee isn’t alone. As businesses (particularly smaller ones) struggle with their social media networking goals and commitments, finding the time to do it all properly is becoming more challenging. In a recent small business social media industry report, businesses reported they were spending 8-10 hours a week on their social media activities. Some have said 15+ hours – consistently – is needed to see real results.
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I came across a thought-provoking article the other day by George Torok, a marketer on why Small Businesses shouldn’t be worrying about branding. I thought it was inspiring (and worth sharing here) because I’d been thinking of the branding issue in the light of Social Media Marketing, the questions I get from small businesses, and [...]
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When I first saw a blog post on the Motrin ad, I hadn’t seen the actual ad. I thought – oops, a big brand slips up and is now feeling the awesome power of the consumer.
Reading about the offended mommies and the subsequent ad purging I thought it must be something really, really serious. Like [...]
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