How To Create a Buzz Piece


I advise all my clients to create a special report… or something free and downloadable from their site for their prospects. Surprisingly, even when they don’t have to do it themselves many won’t do it. When they understand they need to use an auto-responder and keep in touch with prospects, many see it as “too much work.” The fact is, it’s far more work to try and capture or convert someone just visiting your website.