My take on Copywriting,Technology and Social Media.
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There’s a saying that if you’re not moving forward, you’re actually moving backwards. Standing still isn’t an option. The saying came to mind today while I wondered why business to business marketers are still dragging their feet when it comes to Social Media Marketing.
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Many marketers, especially business-to-business technology companies don’t understand their buyers, or how their products solve customer problems. This comes across in their marketing.
Since they have to write marketing copy they list product features,talk about how great their product is, and lace liberally with impressive-sounding (but meaningless) industry jargon. Why? And how should they write for their buyers?
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For many companies the words Web 2.0, or Social Media conjures up images to do with technology and new systems. Often with the thoughts of new technology comes the fear, within businesses, that they lack the understanding of this “New Technology” or that it’s the preserve of teenagers and “the younger generation.”
This thinking can be [...]
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