There’s a saying that if you’re not moving forward, you’re actually moving backwards. Standing still isn’t an option. The saying came to mind today while I wondered why business to business marketers are still dragging their feet when it comes to Social Media Marketing.
Tagged as:
B2B,
btob marketing,
business to business,
Social Media Marketing,
socialmedia
Many marketers, especially business-to-business technology companies don’t understand their buyers, or how their products solve customer problems. This comes across in their marketing.
Since they have to write marketing copy they list product features,talk about how great their product is, and lace liberally with impressive-sounding (but meaningless) industry jargon. Why? And how should they write for their buyers?
Tagged as:
business to business,
Copywriting,
industry jargon,
Marketing,
socialmedia,
socialweb,
technology
