My take on Copywriting,Technology and Social Media.
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And why you must address them.
In B2C copywriting it’s important to appeal to the consumer’s needs. Since we are all consumers, it’s not too hard to identify those needs – by and large we all have a need for acceptance, security, love and money. Making that emotional contact is key to making the sale.
In B2B copywriting you must still connect [...]
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In this article I’m using the term Marketing generally, however I’m going to focus, for the most part on copywriting for the B2B (Business to Business) market.
With the intense activity around Social Media and Social Media Marketing one thing is has become clear.
Much of it is directed at B2C or Business to Consumer market with [...]
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I thought this was quite an interesting article from eMand C because its focus is on how businesses can use microblogging. The article was written back in August. Blake Cahill the writer of the article highlights ways in which businesses can effectively use microblogging (for example Twitter) to grow sales and enhance their brands.
There were only three comments [...]
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