My take on Copywriting,Technology and Social Media.
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If we are in business, we are all sales people, so for “sales people” we can simply substitute anyone who needs to sell and make a profit. No sales, no business right? That makes these statistics pretty sobering. Just think how much money is being left on the table.
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When I first saw a blog post on the Motrin ad, I hadn’t seen the actual ad. I thought – oops, a big brand slips up and is now feeling the awesome power of the consumer.
Reading about the offended mommies and the subsequent ad purging I thought it must be something really, really serious. Like [...]
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Although many companies are taking advantage of social media to help solve pressing business drivers, some companies still see many barriers to adopting social media or web 2.0. Three of the biggest barriers are:
1. The lack of Senior Management support
Without Senior management support and buy in it’s difficult to have any budget allocated to [...]
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