Quite by surprise today, something I’ve been mulling over was made very clear.
And that is, for all the zeal and sometimes almost evangelical fervour around Social Media (and believe me, just like the Beatles song, I AM a believer) much of the argument for the social media message is completely missing the mark when it [...]
Tagged as:
B2B,
business,
enterprise social media,
increasing revenue,
research,
Social Media,
Social Media Marketing,
Social Media Networking,
social networking,
strategy
For some, the question is a no-brainer. For others… it may be less straightforward.
I was chatting with a business friend of mine recently. I mentioned I was weighing the pros and cons of adding my business to my Facebook profile. I’ve had a personal Facebook profile for about a year. And it’s just that…personal. I like [...]
Tagged as:
advertising,
business,
Facebook,
privacy,
Social Media Marketing,
social networking
In a wobbly economy you might decide customers want cheaper prices. However cutting your prices might be the worst thing you can do. It says panic, not confidence, and you want to be instilling confidence in your customers where ever you can.
Just because customers are belt-tightening doesn’t mean they want to buy cheap stuff. That’s [...]
Tagged as:
business,
price,
selling on value,
Selling Tips