My take on Copywriting,Technology and Social Media.
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Direct Response Copywriting has one purpose – to cause an action to be taken by the consumer.
Usually that action is to exchange their hard-earned money for your product or service. That’s a very personal transaction, and one that requires the consumer is emotionally involved. So why do so many companies hide behind formality in their communications?
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For most Direct Response Copywriters Bob Bly needs no introduction. I have his books among my must-read reference tools and several of his practical excellent down to earth reports – many of which I use to build my own business.
I’ve been on Bob’s newsletter mailing list for a couple of years now and invariably he [...]
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on 5 Things You Should Know About the FTC Marketing Rules
on 7 Signs You May Be On a Social Media Treadmill
on SocialGo: A Rather Irresistible Social Network Builder on 7 Signs You May Be On a Social Media Treadmill
on SocialGo: A Rather Irresistible Social Network Builder
