I advise all my clients to create a special report… or something free and downloadable from their site for their prospects. Surprisingly, even when they don’t have to do it themselves many won’t do it. When they understand they need to use an auto-responder and keep in touch with prospects, many see it as “too much work.” The fact is, it’s far more work to try and capture or convert someone just visiting your website.
Tagged as:
business building,
buzz piece,
Copywriting,
Social Media Copywriting,
Social Media Marketing,
socialmedia
Many marketers, especially business-to-business technology companies don’t understand their buyers, or how their products solve customer problems. This comes across in their marketing.
Since they have to write marketing copy they list product features,talk about how great their product is, and lace liberally with impressive-sounding (but meaningless) industry jargon. Why? And how should they write for their buyers?
Tagged as:
business to business,
Copywriting,
industry jargon,
Marketing,
socialmedia,
socialweb,
technology
Direct Response Copywriting has one purpose – to cause an action to be taken by the consumer.
Usually that action is to exchange their hard-earned money for your product or service. That’s a very personal transaction, and one that requires the consumer is emotionally involved. So why do so many companies hide behind formality in their communications?
Tagged as:
Copywriting,
Marketing,
stronger sales copy
