My take on Copywriting,Technology and Social Media.
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To be effective your marketing pieces must be able to persuade prospects to take the action you want them to take. Whether it is to sign up for a report or a class or buy your product or service or find out more from your news release, your marketing piece has to effectively persuade them [...]
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I advise all my clients to create a special report… or something free and downloadable from their site for their prospects. Surprisingly, even when they don’t have to do it themselves many won’t do it. When they understand they need to use an auto-responder and keep in touch with prospects, many see it as “too much work.” The fact is, it’s far more work to try and capture or convert someone just visiting your website.
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Many marketers, especially business-to-business technology companies don’t understand their buyers, or how their products solve customer problems. This comes across in their marketing.
Since they have to write marketing copy they list product features,talk about how great their product is, and lace liberally with impressive-sounding (but meaningless) industry jargon. Why? And how should they write for their buyers?
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