My take on Copywriting,Technology and Social Media.
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Direct Response Copywriting has one purpose – to cause an action to be taken by the consumer.
Usually that action is to exchange their hard-earned money for your product or service. That’s a very personal transaction, and one that requires the consumer is emotionally involved. So why do so many companies hide behind formality in their communications?
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For most Direct Response Copywriters Bob Bly needs no introduction. I have his books among my must-read reference tools and several of his practical excellent down to earth reports – many of which I use to build my own business.
I’ve been on Bob’s newsletter mailing list for a couple of years now and invariably he [...]
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Unless you’ve been living under a rock for the past few months you’re very well aware of the state of the economy. The news media are in their element. You can’t move without the news of doom and gloom being blasted from every corner of the world it seems. Fear and panic seem to reign [...]
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