My take on Copywriting,Technology and Social Media.
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Want your sales copy to compel action? Then you must build, agitate and inspire. Read on for the how, what and why.
Build Credibility
Customers have been bombarded with spam, hype, over-inflated claims and broken promises and, understandably, are skeptical of the marketing materials they read these days. To win them over you must
build credibility into your [...]
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What makes your product different? Why should a customer choose your service? What’s your Unique Selling Proposition (USP)? I read a lot of marketing copy and it’s often hard to tell. Yet companies expect me (and other potential buyers) to buy from them. Why?
To resonate with your prospects you must differentiate yourself from your competitors. [...]
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Customers don’t buy product features. They buy the benefits of the features. That being the case, why is most marketing copy long on product description but short on exactly why they should be important to their prospect?
Features are important, and you should include them. However, for every feature you need to include a benefit for [...]
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