If there was, “Bob” would be using it. But should he? Here’s my take.
Meet Bob
“Bob” is, according to the story (see link below) caught in the crossfire of the “new world” of Social Media, where all seems to be permitted (and should be forgiven) and the “old world” of… well companies that “don’t get Social [...]
Tagged as:
corporations_and_social_media,
Customer Service,
Social Media,
socialmedia,
web 2.0
In my previous post I said I’d give you some tips for using social Media to potentially turn around negative talk about your brand. In my just published article I’ve listed 15. I thought I’d post them here. While the effects of these tips may be long term, all that’s really needed to immediately set [...]
Tagged as:
Blogs,
customer experience,
Customer Service,
forums,
Social Media,
Social Media Marketing
On one hand most companies (read marketers) haven’t the foggiest idea.
Yet one of the most common reasons I have heard companies offer for not using Social Media is that they fear bad things being said about their brand.
The reason companies don’t know what customers are saying is simple. Companies are absent from the conversations going [...]
Tagged as:
Branding,
Customer Service,
Marketing,
Social Media,
Social Media Marketing
