My take on Copywriting,Technology and Social Media.
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When I first saw a blog post on the Motrin ad, I hadn’t seen the actual ad. I thought – oops, a big brand slips up and is now feeling the awesome power of the consumer.
Reading about the offended mommies and the subsequent ad purging I thought it must be something really, really serious. Like [...]
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To really engage with your prospects you have to know all about their business. The same holds true for a copywriter.
I’ve lost count of the number of times I’ve met with people I’ve arranged to meet, who start off with “tell me something about your business…”
Here’s the thing.
If you want to sell a prospect on anything, don’t [...]
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