My take on Copywriting,Technology and Social Media.
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Quite by surprise today, something I’ve been mulling over was made very clear.
And that is, for all the zeal and sometimes almost evangelical fervour around Social Media (and believe me, just like the Beatles song, I AM a believer) much of the argument for the social media message is completely missing the mark when it [...]
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Enterprise companies don’t all look at Social Media in the same way. Companies have different needs and are driven by different pressures. So when we approach them with Social Media as a solution it seems to me that it’s pertinent to know what type of company we are talking with, Best-in Class, Industry Average or [...]
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How are businesses really using Social Media? It depends on how Social Media can help them.
In a recent post I wrote on how Best-in Class companies are using Social Media to enable and empower their sales force.
According to research (Sales 2.0 – Social Media for Knowledge Management and Collaboration) conducted by Aberdeen Group Best-in Class [...]
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