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Lead Generation

Of all the pages on your website, your Home Page is the most important. However many companies fail to use this valuable piece of real estate to the best advantage, turning thousands of visitors – and potential business away. This is particularly true of B2B websites, many of which tend to be product and company focused. Find out what to do to create a Home that converts.

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Does Social Media Work For B2B?

No, says ES Research Group.

According to a recent study by ES Research Group, CRM (Customer Relationship Management)and sales methodologies are better than social media at closing deals for B2B. The study says while Twitter, Facebook, Plaxo and even Linked In are good for certain things, helping B2B companies close sales isn’t one of them.

Does Social Media Work For B2B?

No, says ES Research Group.

According to a recent study by ES Research Group, CRM (Customer Relationship Management) and sales methodologies are better than social media at closing deals for B2B. The study says while Twitter, Facebook, Plaxo and even Linked In are good for certain things, helping B2B companies close sales isn’t one of them.

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If we are in business, we are all sales people, so for “sales people” we can simply substitute anyone who needs to sell and make a profit. No sales, no business right? That makes these statistics pretty sobering. Just think how much money is being left on the table.

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