If we are in business, we are all sales people, so for “sales people” we can simply substitute anyone who needs to sell and make a profit. No sales, no business right? That makes these statistics pretty sobering. Just think how much money is being left on the table.
Tagged as:
business,
Lead Generation,
Marketing,
profits,
prospecting,
sales,
selling
Marketing is essential – if you don’t let your market know how you can help them, you’re doing them a disservice. Most businesses get that they need to tell people about about their services. The problem is they go about it with a product- focused approach – which then pops up in all their advertising, marketing and communication and makes prospects yawn and ask “so what?” (Or, “So what’s in it for me?”).
Tagged as:
b2b copywriting,
b2b marketing,
compelling offer,
Marketing,
socialmedia copywriting
Want to find more potential buyers? Don’t wait until you have something big happening. Find reasons to write and send news releases all the time. Develop an ongoing news flow. For example:
Launching a special report? Write a news release.
Upgrading your web site? Write a news release.
The new rules for “press” releases means you can – and should – create your own news – and attract many more potential buyers.
Tagged as:
buyer_focused content,
Marketing,
news releases,
Social Media Marketing,
social web