Posts tagged as:

research

Wanted – The Business Case For Social Media

by Nicky

in Social Media Marketing

Quite by surprise today, something I’ve been mulling over was made very clear.
And that is, for all the zeal and sometimes almost evangelical fervour around Social Media (and believe me, just like the Beatles song, I AM a believer) much of the argument for the social media message is completely missing the mark when it [...]

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Tagged as: B2B, business, enterprise social media, increasing revenue, research, Social Media, Social Media Marketing, Social Media Networking, social networking, strategy

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Enterprise Social Media – Best In Class vs The Rest

by Nicky

in Social Media Marketing, Social Media Networking

Enterprise companies don’t all look at Social Media in the same way. Companies have different needs and are driven by different pressures. So when we approach them with Social Media as a solution it seems to me that it’s pertinent to know what type of company we are talking with, Best-in Class, Industry Average or [...]

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Tagged as: aberdeen group, enterprise social media, research, Social Media Marketing

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