Whether a company wants to go from Laggard to industry Average or from Industry Average to to Best-in-Class there are three key actions they can take to improve sales performance with Social Media. Aberdeen Group’s Research, based on asking companies what they have done, are doing, or plan to do in the future gives some excellent pointers.
Tagged as:
B2B,
collaboration,
enterprise socialmedia,
sales,
sales 2.0,
socialmedia for b2b
Best-in-class companies were more likely than the other two groups to incorporate social media tools into the sales department. Not necessarily for directly closing leads, but certainly for supporting the sales process, for collaboration and for knowledge transfer. According to Aberdeen Group 59% of Best-in-Class companies thought integrating social media solution within sales was a top priority compared to 35% of others.
Tagged as:
B2B,
sales,
socialmedia,
socialmedia marketing
If we are in business, we are all sales people, so for “sales people” we can simply substitute anyone who needs to sell and make a profit. No sales, no business right? That makes these statistics pretty sobering. Just think how much money is being left on the table.
Tagged as:
business,
Lead Generation,
Marketing,
profits,
prospecting,
sales,
selling
