My take on Copywriting,Technology and Social Media.
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Want to persuade your prospect to buy your product or service? Then assure them they are not making a fool of themselves for buying it.
Think about it for a moment. When you buy something don’t you want to be able to tell your friends and family and have them say, “Wow, you were smart to [...]
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To really engage with your prospects you have to know all about their business. The same holds true for a copywriter.
I’ve lost count of the number of times I’ve met with people I’ve arranged to meet, who start off with “tell me something about your business…”
Here’s the thing.
If you want to sell a prospect on anything, don’t [...]
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In a wobbly economy you might decide customers want cheaper prices. However cutting your prices might be the worst thing you can do. It says panic, not confidence, and you want to be instilling confidence in your customers where ever you can.
Just because customers are belt-tightening doesn’t mean they want to buy cheap stuff. That’s [...]
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