My take on Copywriting,Technology and Social Media.
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To be effective your marketing pieces must be able to persuade prospects to take the action you want them to take. Whether it is to sign up for a report or a class or buy your product or service or find out more from your news release, your marketing piece has to effectively persuade them [...]
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It may seem as if everyone knows about Twitter and Social Media, but this isn’t necessarily so. Many online and offline businesses of all sizes and types, B2B and B2C have never heard of Twitter. And there are also businesses who, while they may have heard of Twitter, have no clue what it is or [...]
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I’m currently back home in England enjoying some rest and relaxation. Before I left Toronto I thought it would be very hard being away from tweeting, blogging and all my other social networks, including blogging. To my delight it hasn’t been that difficult at all.
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