My take on Copywriting,Technology and Social Media.
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I advise all my clients to create a special report… or something free and downloadable from their site for their prospects. Surprisingly, even when they don’t have to do it themselves many won’t do it. When they understand they need to use an auto-responder and keep in touch with prospects, many see it as “too much work.” The fact is, it’s far more work to try and capture or convert someone just visiting your website.
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Customers don’t buy product features. They buy the benefits of the features. That being the case, why is most marketing copy long on product description but short on exactly why they should be important to their prospect?
Features are important, and you should include them. However, for every feature you need to include a benefit for [...]
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Writing for Social Media isn’t the same as writing traditional marketing copy. Traditional marketing copy tends to be one way and tends not to allow interaction with the reader. Social Media Marketing needs a very different approach.
Relationship
Community
Conversations
Participation
Listening
Intimacy
If the #1 success determinant in Social Media Marketing is your message – then how you write that message is [...]
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