My take on Copywriting,Technology and Social Media.
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There is something so immediate and compelling about Social Media, … social media networking that a plan is probably the last thing on your mind.Soon you find yourself merrily signing up to many social networking sites on the basis of an invitation or the “cool buzz.” Problem is, very soon the overwhelm sets in. Suddenly you’re too busy to keep up a robust presence in all your social networking sites… and you end up with a profile and not much else.
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If relationships are the lifeblood of your business, how do you, as a Small Business go about building them and nurturing them?
Do you actively build relationships or does your business, like many others focus more on getting new customers than keeping your existing clients top of mind?
Getting new customers is expensive. Keeping your existing customers [...]
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Quite by surprise today, something I’ve been mulling over was made very clear.
And that is, for all the zeal and sometimes almost evangelical fervour around Social Media (and believe me, just like the Beatles song, I AM a believer) much of the argument for the social media message is completely missing the mark when it [...]
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