Posts tagged as:

social media strategy

In my last post we talked about the need for a Social Networking plan. Having a strategic goals and a plan will help you simplify your social networking life and help you get what you want from it.

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According to Aberdeen Group’s recent (and very compelling) report – The ROI on Social Media Marketing – Why it pays to drive word of mouth – companies are allocating funding to Social Media Marketing. In some cases they are moving budgets completely from previously planned marketing expenditures, even revising budgets to increase their spend on Social Media Marketing.

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What interested me most is that this is one of the few articles I’ve seen where there’s at least an attempt to put a price tag on doing a Social Media Marketing campaign. I’m not going to focus too much on the nuts and bolts of $50K – $100K costs, except to say I believe that a) many small businesses are never going to spend that amount…

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