My take on Copywriting,Technology and Social Media.
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When using Social Media it’s critical that you reflect your business objectives. Business objectives are (or should be) linked to your overall business strategy. So, when clients ask me “how can I use Social Media for my business?” I respond with the following question: “What are your business objectives?” Everything hinges on that critical question. Here’s why.
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…by ensuring you have a social media marketing strategy.
Recently I was having a conversation about Social Media with a friend of mine who we’ll call MT. It went something like this….
MT: “So, we’ve decided to get into this Social Media thing.”
Me: “Really? That’s great! Why?”
MT: “Well, we think it’s an opportunity to broaden our reach.We’re going to be launching our latest [...]
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Do you have a Social Media Marketing Plan?
If not, you need one – before you get started with your Social Media efforts.
If you are a marketer you’ll already be familiar with a marketing strategy and plan. Social Media Marketing is no different – you must have a plan.
And if you’re an entrepreneur, you may wear [...]
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