…For one thing, people are getting weary of the restrictions of some of the current social networks, or, in some cases, the loosening of restrictions, (such as privacy in the case of Facebook). Many are also weary of the social media noise…and the seeming need to clone oneself so you’re on every social network there is. I know some people who are closing their twitter accounts and narrowing down where they spend their time. And of course there is always the niggling doubt as to who actually will own your content, since platform owners can (and often do) change the TOS
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Lee isn’t alone. As businesses (particularly smaller ones) struggle with their social media networking goals and commitments, finding the time to do it all properly is becoming more challenging. In a recent small business social media industry report, businesses reported they were spending 8-10 hours a week on their social media activities. Some have said 15+ hours – consistently – is needed to see real results.
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