Posts tagged as:

social web

What’s Your Social Media Marketing Strategy? The Mind Map Version

by Nicky

in Social Media Marketing, Tools

Here’s the mind map version of what should be in your social media marketing strategy…

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Tagged as: mindmapping, Social Media Marketing, social web

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Social Media Marketing: Create Buyer Focused News

by Nicky

in Business Success Tips, Marketing, Social Media Marketing

Want to find more potential buyers? Don’t wait until you have something big happening. Find reasons to write and send news releases all the time. Develop an ongoing news flow. For example:
Launching a special report? Write a news release.
Upgrading your web site? Write a news release.
The new rules for “press” releases means you can – and should – create your own news – and attract many more potential buyers.

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Tagged as: buyer_focused content, Marketing, news releases, Social Media Marketing, social web

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Social Media Business Objectives: The Basis For Social Media Metrics

by Nicky

in Social Media Marketing

When using Social Media it’s critical that you reflect your business objectives. Business objectives are (or should be) linked to your overall business strategy. So, when clients ask me “how can I use Social Media for my business?” I respond with the following question: “What are your business objectives?” Everything hinges on that critical question. Here’s why.

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Tagged as: business objectives for social media, Social Media Marketing, social media strategy, social web, web 2.0

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