Social Media Marketing: Create Buyer Focused News

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Want to find more potential buyers? Don’t wait until you have something big happening. Find reasons to write and send news releases all the time. Develop an ongoing news flow. For example:
Launching a special report? Write a news release.
Upgrading your web site? Write a news release.
The new rules for “press” releases means you can – and should – create your own news – and attract many more potential buyers.

Social Media Business Objectives: The Basis For Social Media Metrics

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When using Social Media it’s critical that you reflect your business objectives. Business objectives are (or should be) linked to your overall business strategy. So, when clients ask me “how can I use Social Media for my business?” I respond with the following question: “What are your business objectives?” Everything hinges on that critical question. Here’s why.