My take on Copywriting,Technology and Social Media.
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What are the “new” rules of Social Media Copywriting?
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These days it’s no longer enough just to be able to write online copy. Whether you’re a copywriter or write your own copy you now have to write it for social media and a social media audience. That means writing for blogs, Twitter, Facebook, social networking sites as well as social bookmarking sites. So how do you do it?
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Marketing is essential – if you don’t let your market know how you can help them, you’re doing them a disservice. Most businesses get that they need to tell people about about their services. The problem is they go about it with a product- focused approach – which then pops up in all their advertising, marketing and communication and makes prospects yawn and ask “so what?” (Or, “So what’s in it for me?”).
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