Whether a company wants to go from Laggard to industry Average or from Industry Average to to Best-in-Class there are three key actions they can take to improve sales performance with Social Media. Aberdeen Group’s Research, based on asking companies what they have done, are doing, or plan to do in the future gives some excellent pointers.
Tagged as:
B2B,
collaboration,
enterprise socialmedia,
sales,
sales 2.0,
socialmedia for b2b
Does Social Media Work For B2B?
No, says ES Research Group.
According to a recent study by ES Research Group, CRM (Customer Relationship Management)and sales methodologies are better than social media at closing deals for B2B. The study says while Twitter, Facebook, Plaxo and even Linked In are good for certain things, helping B2B companies close sales isn’t one of them.
Does Social Media Work For B2B?
No, says ES Research Group.
According to a recent study by ES Research Group, CRM (Customer Relationship Management) and sales methodologies are better than social media at closing deals for B2B. The study says while Twitter, Facebook, Plaxo and even Linked In are good for certain things, helping B2B companies close sales isn’t one of them.
Tagged as:
Lead Generation,
social networking,
socialmedia,
socialmedia for b2b
