My take on Copywriting,Technology and Social Media.
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LinkedIn Twitter and Facebook aren’t the only social networking games in town. Not by a long shot. Instead of trying to fit your goals around Facebook or Twitter etc (and their sometimes mystifying business “rules” you can unknowingly break), why not try one or more networks specifically geared to your business promotion goals?
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Whether a company wants to go from Laggard to industry Average or from Industry Average to to Best-in-Class there are three key actions they can take to improve sales performance with Social Media. Aberdeen Group’s Research, based on asking companies what they have done, are doing, or plan to do in the future gives some excellent pointers.
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Does Social Media Work For B2B?
No, says ES Research Group.
According to a recent study by ES Research Group, CRM (Customer Relationship Management)and sales methodologies are better than social media at closing deals for B2B. The study says while Twitter, Facebook, Plaxo and even Linked In are good for certain things, helping B2B companies close sales isn’t one of them.
Does Social Media Work For B2B?
No, says ES Research Group.
According to a recent study by ES Research Group, CRM (Customer Relationship Management) and sales methodologies are better than social media at closing deals for B2B. The study says while Twitter, Facebook, Plaxo and even Linked In are good for certain things, helping B2B companies close sales isn’t one of them.
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