My take on Copywriting,Technology and Social Media.
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It may seem as if everyone knows about Twitter and Social Media, but this isn’t necessarily so. Many online and offline businesses of all sizes and types, B2B and B2C have never heard of Twitter. And there are also businesses who, while they may have heard of Twitter, have no clue what it is or [...]
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I advise all my clients to create a special report… or something free and downloadable from their site for their prospects. Surprisingly, even when they don’t have to do it themselves many won’t do it. When they understand they need to use an auto-responder and keep in touch with prospects, many see it as “too much work.” The fact is, it’s far more work to try and capture or convert someone just visiting your website.
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Social Media is interesting. One of the most interesting things about it is that, far from turning everything we know upside down it actually brings certain age-old business foundations into sharp clarity…
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