My take on Copywriting,Technology and Social Media.
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Direct Response Copywriting has one purpose – to cause an action to be taken by the consumer.
Usually that action is to exchange their hard-earned money for your product or service. That’s a very personal transaction, and one that requires the consumer is emotionally involved. So why do so many companies hide behind formality in their communications?
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Want to persuade your prospect to buy your product or service? Then assure them they are not making a fool of themselves for buying it.
Think about it for a moment. When you buy something don’t you want to be able to tell your friends and family and have them say, “Wow, you were smart to [...]
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on 5 Things You Should Know About the FTC Marketing Rules
on 7 Signs You May Be On a Social Media Treadmill
on SocialGo: A Rather Irresistible Social Network Builder on 7 Signs You May Be On a Social Media Treadmill
on SocialGo: A Rather Irresistible Social Network Builder
