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Twitter

It may seem as if everyone knows about Twitter and Social Media, but this isn’t necessarily so. Many online and offline  businesses of all sizes and types, B2B and B2C have never heard of Twitter. And there are also businesses who, while they may have heard of Twitter, have no clue what it is or [...]

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You tweet, update your status on various social networking platforms and blog whenever you can. But have you a direction for all your social media activity? Or do you sometimes feel rather like a hamster… running fast, trying to keep up, but not entirely sure of your direction?

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Southwest Airlines has been held up as being one of the poster companies for using social media. They are mentioned in most case studies to prove that “social media works for companies.” And not that it doesn’t work, it’s just that it can backfire royally if companies fail to remember it isn’t a get out of jail free card for basic customer care and you can’t use it effectively for CMA (Cover My Ass-ing) because people know the difference.

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