Posts tagged as:

Twitter

You tweet, update your status on various social networking platforms and blog whenever you can. But have you a direction for all your social media activity? Or do you sometimes feel rather like a hamster… running fast, trying to keep up, but not entirely sure of your direction?

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Southwest Airlines has been held up as being one of the poster companies for using social media. They are mentioned in most case studies to prove that “social media works for companies.” And not that it doesn’t work, it’s just that it can backfire royally if companies fail to remember it isn’t a get out of jail free card for basic customer care and you can’t use it effectively for CMA (Cover My Ass-ing) because people know the difference.

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Not only do 99% of affiliate marketers on Twitter not know how to market correctly, they tell their own affiliates how to do it the wrong way too. Even without seeing this in the Clickbank blog, I know this to be true. I’ve seen many marketers through their communications tell their affiliates to immediately stick their affiliate link on Twitter – anywhere and everywhere they think they can get a sale.

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