socialgo SocialGo: A Rather Irresistible Social Network BuilderIf you’re looking for a robust, integrated and “enticing” social network, with excellent customer service SocialGo  is a platform worth considering. If there is something that’s not on this social network, they are probably adding it or it’s on the list to be added. I first thought it was Ning on steroids but after trying it out I thought it was much a lot more user friendly than Ning – and had a lot more going for it. You can be the judge.

With SocialGo you not only can create a great social network you can actually create an entire website around your social network, complete with customisable themes, chat, video Instant messaging and a whole host of widgets that leave you drooling. The chat widget is just in beta, but it’s coming.

Here is a quick overview of what you get with SocialGo and the things that really struck a chord with me.

Go IM – we mentioned this above you just install it from the Widget Store.  Facebook Connect and Twitter Connect are available and you can import your Twitter status easily.

Visitor Radar – you can track visitors profiles and members can see who’s visited. Rather neat.

Lab Tunes – from which you can play music.

Lab Arcade

Games and more games members can play… also customizable. Given the popularity of Farmville, the use of social games in a network can’t be ignored.

Network Design – For those of us who are too busy to design our own networks – no worries. SocialGo does it all for you (yep, so you don’t have to). At $349.00 you get the SocialGo designers to design your own unique site and network. Or you can go directly to one of their 3rd party designers. And some of the designs are pretty darn coo – not that the pre-set templates are anything to.

Blogs and Forums

Easy to start both. You simply import your blog’s feed and you’re set or integrate your blog so it’s part of your SocialGo Site.

You can also run your own ads, use your own domain and include Audio, video and text chat.

What about making money?

There’s a member billing option (purchasable from the widget store), which means you can charge members subscription fees if you want.

White Label

You can remove all traces of SocialGo from your network should you wish, there’s a member option for that – plus you can create a public or private network and your network can also create their own networks.

Everything can be set up from your admin panel and really, you’re limited only by your own creativity.  The interesting thing about SocialGo  is that you can use it for any type of network, from a keep in touch with family community site to a fully fledged business network and shop.

Packages

There’s a free 30 day trial – which I took – which enables you to try out the features however to really see and access most of the cool features. The paid subscriptions start from around $40/month. With the Concierge version, if you’re really pressed for time, or don’t want the hassle of maintaining your network SG will manage your site for you on a monthly basis.

If I sound quite enthusiastic about SocialGo, it’s because I think in terms of social networking platforms it has nearly everything one might need to get up and running in minutes. It even has Wordpress integration – a must-have as far as I am concerned.

In terms of ease of use and customizing it to your tastes it is very hard to beat (at least of the ones I have looked at). All this does come at a price – albeit quite a decent price. You’ll need to purchase most of the add-ons from the widget store. The billing component for example costs around $99. You also can’t upload files such as PDF’s so you need to link to those in the usual way. You can also buy themes from $39 if you don’t care for the free themes.

I think it’s a good idea to provide the basic framework while the individual add-ons are optional and can be purchased from the Widget store.

There’s a Free Trial

As with anything, my advice is to check it out yourself with the free trial.  These are my personal thoughts (I’m not getting any reward for writing this). They also hold workshops for network owners and a very helpful monthly newsletter plus their their customer service is great – when I had questions I could chat online with them and someone even offered to call me back.

The key thing about having a social network is how you can make it truly social and the business model you adopt.That will differ for each user, If you’re tired of Facebook and other hosted networks and want to create something uniquely your own with a rich multimedia experience -  without it costing you your first-born – SocialGo is a worthy consideration.  They make it easy… you can have all your social media collateral and social network all in one place in record time. Worth a look. I found a few examples of SocialGo Communities – most were private but Trikepilot is a great one for showing something of what’s possible. Of course yours will be different but it’s always good to see what others have done.

TrikePilot

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2008-12-04 11-08-58 PM How well are you using LinkedIn as a social networking tool? With Social Media now playing a part in your personal as well as business branding it is important to use your social networking platforms effectively. That includes driving traffic to your blog, website or landing page. While most know that social networking platforms like Linked In can drive traffic they don’t always set them up to make the most of them. Here are  13 tips for driving more traffic with Linked In.

1. Always check the Expertise Requests option in your profile.

2. Complete your profile as thoroughly as possible, and include interests, a recent photo, and business information.

3. Connect with as many business associates as you can – they will help you to network with like minded individuals and companies.

4. Ask questions.

5. Answer questions. Answering thoroughly, expertly and frequently will help you gain other users’ confidence.

6. Check your home page on LinkedIn often. It often contains industry updates, news, and postings from other members.

7. Be sure to explain your work experience in as much detail as possible. Don’t just list employers or experience, expand upon it by showing others’ what you’ve done in detail and the results you achieved.

8. Comment in the discussion forums as much as you can so your profile gets noticed.

9. Update your status with useful content and information as much as possible. You can now incorporate Twitter statuses.

10. Use keywords  keywords in both your profile and your content, so that your information comes up in search engine results. This is a very powerful aspect of Linked In.

11. Always include your LinkedIn profile link on your other social networks like Twitter, Digg, and other social media websites.

12. Have a plan in place when you begin to build your network, otherwise you may end up getting some contacts you don’t want, and not enough of the ones you do.

13. Customize your public profile’s URL so it’s easier to link this to other pages. It also makes it easier for people to remember it.

These are only a few of the tips you can use to both build your profile and your traffic with LinkedIn.

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business finance and decisions I have been experimenting  with a couple of Social Networking platforms to get an idea of what’s out there. It should come as no surprise to learn there are several hundred, if not thousands of social networking solutions. To test fairly and thoroughly you’d need to set each social network up fully, populate it with content, set your membership levels and market it, in order to bring in people and grow it. More on that a little later, however I thought I’d share my thoughts on what I’ve looked at so far.

My findings are a summary and my opinions… the strength of any social network is the community that evolves and grows around it as well as the content. If you opt to have a forum or group set up, then having users generate content is a must.

Social Sam: A Private Social Network Membership Site for Business

The first social networking site I signed up for is called Social Sam. Social Sam markets itself as a private social membership site, or Networking Membership Software. It’s key differentiator is that it’s designed from the outset to enable people to make money from their social network, unlike most other social membership sites where making money is an afterthought at best, limited, or simply frowned upon. It didn’t take me long to set up a bare bones social network on SocialSam. Because the platform was new (they launched in June of last year and I signed up in August or thereabouts) they were still building and fixing bugs. When I signed up I was incredibly excited. There is no denying that Social Sam is one of the least inexpensive to set up and get going with. It is less complicated than Ning, and also geared towards businesses. It was created by George Tran who created 1Shopping Cart. It starts at $8.00 monthly for 0-100 members rising the more members you have after which you pay a percentage per member.

Some of what Social Sam includes:

  • Forums and discussion groups
  • Recurring billing options
  • e-course content distribution
  • An article management system
  • A content management system
  • A shopping cart system
  • A streaming video training section and support.

and so much more. Frankly, compared to several others I looked at, it’s  the most robust and… dare I say it inexpensive solution at least initially. The most attractive thing about it was its focus on business – and social media. It had social currency as one of the foundational drivers, which I thought set it apart from many.

Why bother looking at other solutions?

That’s what I did. Why? A few reasons which, in the big scheme of things, might not seem that great but mattered to me at least at the time.

I got tired of the bugs. Because it hadn’t been long since it had launched, I found the system very buggy and after a while just got fed up with them, even though the forum was quite good at looking into them.

I found the interface annoyingly clunky and hard to navigate and set up. The content needed editing in several places, and even though I was only paying $8/month I found it grated. It always felt as if everything had been rushed out really quickly.

It was hard to interface between SocialSam.com and SocialSam.net (the support area).

It wasn’t obvious how to import my existing blog into the SS network and many other things couldn’t be imported either. That mean I’d have to recreate blogs and keep everything within the network.

You couldn’t import (as far as I was aware) your existing social network members from Facebook, LinkedIn or even your list. That wasn’t such a biggie, but it did make it feel as if integration (which is what social networking is partly about) was low down on the list.

None of the above was enough to completely discourage me though. It was something else entirely.

Now, to be fair Social Sam does offer a consulting option. For $500 Social Sam offers you a consultant to work with you to get your foundational network set up and running. I almost took up the offer, but declined at the last minute. Reason – I didn’t feel I was clear enough about my strategy for the network. And I hadn’t sorted out who was going to create the content on an ongoing basis. Unless that is clear, I felt there was a risk of setting it up and leaving it.

Second Thoughts

What made think twice about Social Sam (and stop my building of my network on the platform) was the membership billing option.

It was great that had one. In fact, that was one of  the main reasons I signed up. The problem was that to use PayPal with the membership site, it was going to cost me $60/month just for that, because it required another PayPal option.  In my opinion $60/month just for the billing (until you have a few thousand members) was a bit more than I was prepared to pay. It turned me right off because I felt this should have been upfront, you only find out about it when you go to set up the recurring billing option.

Good, Bad or Indifferent?

I may still continue with Social Sam. It’s not particularly pretty (you have to add that yourself) and I couldn’t get them to show me relevant examples of sites built with it for inspiration but if you are looking for a social membership networking site, it’s worth checking out. And if it’s less hassle to set up and looks less clunky I might well come stay with them. For now I am still undecided. Paying the consulting option didn’t faze me as much as the $60/month recurring billing cost I’d have to pay. Of course, you’d have to build that cost into what you charge your members at the higher levels of membership, however it would still be a loss leader for some time and so I had to rethink.  Oh, and the affiliate option wasn’t working when they said it was… right now it’s coming soon. This review is my own by the way…as are all  unless I say otherwise.

Social Networking isn’t free

Don’t expect any decent social network platform to be free…most of the good ones come with a price tag of sorts. If you’re looking for free stick with Ning. Even Facebook is going to be charging soon.  Given some of the stories about Ning and user content, I’d be wary of any social network where you don’t have total control over your content. With Social Sam at least you have that, plus you can even sell content on your site.

Social Sam has a lot going for it, and is probably worth a second look. And let’s not forget that building any social network takes a large investment of time, which I don’t have a lot of at the moment. I am considering two other social networking platforms. I’ll write more on them later.

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