My take on Copywriting,Technology and Social Media.
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There’s been plenty of discussion about the new FTC Marketing Guidelines. Some people are concerned (to put it mildly), others are not. Many should be busy cleaning up their sites or adding overdue disclosures. To me the rules get a “Hurrah!”
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Creating or re-creating a website is pointless unless you market it actively. Often businesses haven’t thought that far ahead – getting the site up is the immediate goal. Yet, the purpose of marketing the website is to drive traffic to the site. Without traffic all the content writing in the world will fall flat. Traffic doesn’t just come… it has to be directed to the website with a series of tactics done regularly over time.
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Every day someone somewhere is hosting a teleseminar. They are a great way to build relationship and business. Some teleseminars are free, others are fee. Sadly, many don’t achieve the hoped for outcome. Why?
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